According to a survey by japan.internet.com and www.research-plus.net the most used online shopping websites in Japan are Rakuten, followed by Yahoo Shopping and Amazon.
Choices are based on site reliability and assortment of products, rather than the prices.
More info here:
http://japan.internet.com/research/20090914/1.html
Rakuten site here:
http://www.rakuten.co.jp/
Monday, September 14, 2009
Rakuten - the number one shopping website in Japan
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