Japanese Minimalism Design does not apply to Web Sites

  

I have written a while ago a short comment about the Japanese Minimal approach when it comes to Interior Design. This however doesn’t seem to apply as well to Web Sites or Advertising Design in Japan.

Take "TOYS R US" for example, and compare between the US and the Japanese site.
- The US based www.toysrus.com is lighter with a clear blue-ish theme.
- The Japan based www.toysrus.co.jp is heavier with a mix of red-blue-orange-pink-and -green theme.

They both look fantastic! And they were designed keeping in mind the different audience.

If you are an International Company and want to enter the Japanese market, be prepared to establish your on-line presence in a heavier style than back home, including flash, many colors and sparkles.