We care for your meat

I saw this printed ad in the train: a cowboy standing in the middle of the meadow, holding his daughter, and assuring the Japanese people that the Americans care for their meat.
The campaign is probably in response to the fact that, for a while, the Japanese public was worried about mad-cow disease contaminated imported beef.

Above this ad, another ad - featuring the McDonalds new Double Quarter Pounder.

I though the two ads go well together.